CTA Goes Multimedia
The California Teachers Association continues its assault on NCLB. To supplement its Web ads, it has turned to YouTube and radio ads.
The YouTube video tears at heartstrings and predicts that NCLB will lead to the end of public education as we know it.
The radio ad includes standard union criticism of the law. "Students should be judged by more than a standardized test score," CTA President David Sanchez says. Performance pay "means more teaching to the test and will make it harder to attract teachers into lower-performing schools," he adds. The ad is available in English and Spanish. You can listen to them on the CTA homepage.
Interesting to note that the radio ad doesn't refer to the Pelosi/Miller bill. The union's Web site continues to do so, though.