Campaign K12

Campaign K-12

Your education road map to the 2008 state and national elections

Michele McNeil covered education and state government in Indiana for a decade before joining Education Week as a state policy reporter in June 2006. Alyson Klein, who reports on federal education policy, joined the staff in February 2006 after nearly two years at Congress Daily. For the Republican National Convention, Assistant Managing Editor Mark Walsh joins Ms. Klein in reporting live from St. Paul.

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August 27, 2008

Will ED in '08 Live Past '08?

ED in '08, the $60 million campaign to promote education as a top-tier issue in the presidential campaign, hasn't been a thunderous force here at the Democratic convention.

So what's the group's strategy as the Democratic convention hits the mid-point and the GOP convention in St. Paul is just days away? Basically, it is to insert former Colorado Gov. Roy Romer, a Democrat and superdelegate to the convention, into as many scheduled events here as possible to help raise the level debate on education.

The group has also made a $5 million ad buy in seven battleground states, including a full-page ad in yesterday's Denver Post, TV commercials (one is included below), and ads online and on the radio. The states are New Mexico, Iowa, Missouri, Ohio, Colorado, Wisconsin, and Virginia. They plan to expand their strategy to an eighth state--Minnesota--next week for the GOP convention.

With the election about two months away, Gov. Romer told me Tuesday after a school choice event at the Denver Country Club that this strategy is evolving as ED in '08 seeks to live past its expiration date on Nov. 4--Election Day.

Now, Romer says, one of the chief goals for ED in '08 is to be a player in the transition, whether the winner is Democrat Barack Obama or Republican John McCain. He said ED in '08 folks recognize that getting their voices heard in these final 60 days will be difficult. After all, Gov. Romer said, "The campaigns aren't thinking about profound policy now. They're thinking about how they're going to win."

Romer said he met with some of Obama's staff yesterday to talk education, and presumably, Ed in '08's executive director, Republican Marc Lampkin, will do the same outreach next week in St. Paul.

--Michele McNeil


July 14, 2008

Bill Clinton and Jamie Lee Curtis Get Involved in Ed Politics

"America is only as strong as her schools...As our schools go, so goes our country."

That's the conclusion of a new ad by ED in '08, which will start running today in seven key election states: Ohio, Colorado, Iowa, Missouri, New Mexico, Virginia and Wisconsin. ED in '08 (which in this ad is referring to itself by its Strong American Schools moniker), spent $5 million on these ads, called "One Nation Left Behind." Watch the ad here.

In the ad, actress Jamie Lee Curtis provides the voice-over, and ticks off the names of countries that are passing us--countries like Finland, South Korea, France, and Denmark. She urges viewers to go to Strong American Schools' website to learn about how children in the U.S. stack up against their peers internationally.

The ad hits the airwaves just as the nation's governors are wrapping up their annual summer meeting, held this year in Philadelphia. They are an important group of people to watch, as they have more control over their states' schools than the presidents do. This was a meeting that was more sparsely attended than in years past (budget woes and politics kept about half of the governors home) and only three of the 14 governors who sit on the education committee actually attended Sunday's committee meeting, which focused on teacher quality. (Kudos to Maine Gov. John Baldacci, Oklahoma Gov. Brad Henry--the committee vice-chair--and committee chairman Donald Carcieri, Rhode Island's governor, who attended.). Most of the time was spent celebrating the National Governors Association's 100th year in existence, and dealing with the pressing issues of surging energy prices and a weakening economy. But education wasn't completely ignored.

On Saturday, former President Bill Clinton, in an hour-long speech about a myriad of topics, called for a rewrite of No Child Left Behind and for the NGA to become a serious player with the next administration and Congress over its reauthorization. Clinton said the governors must come up with a "substantive" platform for changes. But this has been a difficult task for the governors, given how divisive NCLB is and how the NGA doesn't like to get involved when its members can't reach consensus. When NCLB was reauthorized, the governors were barely in the picture. Will they be now? I asked that question of Minnesota Gov. Tim Pawlenty, a Republican and the outgoing NGA chairman. Yes, he said, "preliminarily", an unspoken acknowledgment that the devil is always in the details.

The other theme developing in Philadelphia is a growing interest in international benchmarking. There will be more to come on this later. But that should make ED in '08 happy.

My takeaway from this NGA meeting is that education will continue to struggle for traction this election cycle, because it even struggles for attention in a roomful of governors who spend nearly half of their states' budgets on public education.

June 20, 2008

Two Big Names Sign Up With ED in '08

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Jeb Bush and Margaret Spellings.

May 30, 2008

ED in '08: From Nonpartisan to Bipartisan?

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ED in '08's Roy Romer and Sen. Barack Obama have now entered the hugging phase, which brings me to the following question: How nonpartisan can an organization be when its leader and chief spokesman is so partisan?

Before Obama delivered his major education speech at a school outside of Denver on Wednesday, he got an enthusiastic introduction from former Colorado Gov. Romer, and a hug, as pictured in the AP photo above.

Romer, who is also the chairman of the nonpartisan ED in '08 campaign, introduced Ilinois Democrat as the "next president of the United States" and praised him with these words: "This is a man who has an ability to look at problems in a new way. We need that in this country."

Earlier this month, Romer, who is also a Democratic Party superdelegate, announced he was throwing his support behind Obama. At the ED in '08 blogger summit I attended earlier this month, Romer defended this by explaining that he was acting individually and not on behalf of ED in '08, fulfilling his role as a citizen in this democracy. He pointed out that Marc Lampkin, ED in '08's executive director, is a supporter of John McCain for president. (And Lampkin told me separately that he was helping raise money for the senator from Arizona and presumptive GOP nominee.)

But Wednesday, Romer took his role a step further by going out on the campaign trail and championing Obama before the senator made a major speech on education policy in Colorado, considered by many to be a "must-win" state for the Democrats in the general election.

Interestingly—and I'm not sure whether this was on purpose or not—Romer explained at the blogger summit that ED in '08 is "bipartisan." That's a subtle yet distinct difference from being nonpartisan. And sometimes, it's perception that really counts.

ED in '08 hasn't had much success getting the candidates to focus on education during the primary, which has so far focused on Iraq, sky-high energy prices, and worsening economic woes. Perhaps this is part of a larger strategy to get close to the inner circle of the campaigns in hopes of having more influence over the education debate. But how close is too close for a nonpartisan public awareness campaign?

(Photo caption and credit: Democratic presidential candidate Barack Obama, right, hugs former Colorado Gov. Roy Romer before talking to students and invited guests during a town hall meeting in Thornton, Colo., on May 28. Jack Dempsey/AP)

May 13, 2008

ED in '08's Roy Romer Endorses Obama

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ED in '08 Chairman and superdelegate Roy Romer today announced he is endorsing Sen. Barack Obama of Illinois for president. (Hat tip to Flypaper on this one.) Romer, a former Colorado governor and Democratic National Chairman, leads the nonpartisan ED in '08 group that's trying to make education a prominent issue in the election.

To be sure, Romer isn't saying ED in '08 is endorsing Obama. In this ABC News story, he says: "My partner here, Marc Lampkin is a Bush Republican, a McCain Republican, so we are still one Democrat and one Republican who will be working even handedly." (Lampkin is the executive director of ED in '08, and I didn't know he had endorsed a candidate. I'll certainly ask him about that at the ED in '08 blogger summit I'm attending on Thursday.)

But in that same story, Obama campaign manager David Plouffe said the campaign will seek the counsel and advice of Romer on education issues.

Should the chairman of the nonpartisan ED in '08 campaign, which is receiving an unprecedented $60 million from the Gates and Broad foundations, really be advising a Democratic candidate?

Just asking.


Roll Call: ED in '08 Blogger Summit

Who else, besides me, is going to the ED in '08 blogger summit? While the substance of the summit is on Thursday, the gathering kicks off tomorrow night with cocktails, appetizers, and a screening of the documentary Two Million Minutes. I'm not quite sure what to expect from this summit, but I'm sure it will be interesting.

On tap is Newt Gingrich, and bloggers Joanne Jacobs, Dan Brown, and Alexander Russo, among others. Yours truly will be on a panel called "Blogging the Election: Breaking Through the Noise."

April 1, 2008

To ED in '08: 'I Will Steal Your Hot Wife'

On this April Fool's Day, the Fordham Foundation has a particularly entertaining issue of its Education Gladfly.

For those of us still wondering if the $60 million in foundation money from Gates and Broad will make any difference in the presidential election, the Fordham Folks have this to say...

...which is a parody of this real ad by ED in '08:

March 24, 2008

If ED in '08 Were a Superdelegate...

....who would it vote for?

Turns out, that's not such an absurd question, because ED in '08 chairman Roy Romer is a superdelegate.

Although ED in '08 has struggled to raise the level of dialogue about education, it may have some leverage since Romer, a former Democratic national chairman, is a superdelegate who hasn't committed to either Hillary Clinton or Barack Obama. In such a tight race, both candidates are scrambling to boost their delegate tally, and are vying for votes from each state's "superdelegates."

Interestingly, ED in '08 makes the point over and over again that it's a nonpartisan advocacy group, yet Romer finds himself in the unlikely situation—as all superdelegates do—of potentially having significant input on the outcome of the Democratic primary. And this USA Today blog item makes the case that Romer, who was a supporter of Bill Clinton's presidential campaigns, may be an Obama supporter.

March 4, 2008

Education and NCLB in the Presidential Election

This is from guest blogger and EdWeek assistant managing editor Mark Walsh, who took a break from his own blog on education law to provide this Campaign K-12 dispatch:

Education won't be any more prominent of an issue in the in the general election campaign for the White House this fall than it has been in the party primary season.

That was the view of two of the three panelists at a symposium on Monday at the American Enterprise Institute in Washington.

"This is the first time since 1980 or '84 that education has not loomed large, or at least largish, as a presidential campaign issue," said Chester E. "Checker" Finn Jr., the president of the Thomas B. Fordham Foundation and a former U.S. Department of Education official under President Reagan. "If any of today's candidates thought education was a winning issue, or even an important issue, I think we'd know it by now."

William A. Galston, a senior fellow at the Brookings Institution and a White House domestic-policy adviser under President Clinton, said, "Not only has education not been a big issue in this presidential year, it's not going to be a big issue in this presidential year."

The two overriding issues relate to peace and prosperity, aka the Iraq war and the economy, and when both of those are "on the table simultaneously, that is the election," Galston said.

Finn, the author of the new memoir Troublemaker: A Personal History of School Reform Since Sputnik , offered several theories on why education has taken a back seat in this election. The most obvious is that issues such as the war, the economy, health care, and global warming have hogged the spotlight. Or, people may have grown exasperated with talk of education reform in the presidential elections.

But the theory he seemed to favor was that people have figured out "that education is no longer a winning issue because when all is said and done, a president doesn't have that much leverage over the schools."

The dissenter on the panel was Marc S. Lampkin, the executive director of Strong American Schools, which is running the ED in '08 campaign to push education as an election issue.

Lampkin said the ED in '08 effort has been successful in establishing "some degree of discourse" with the presidential candidates' advisers. And while polling of the electorate has shown that education was, at best, in the middle of the pack as the top concern of voters, the group's own polling shows that "education is the No. 1 issue for Hispanics," Lampkin said.

Education Week reported on the challenges faced by the ED in '08 effort in this story in December.

While the AEI event was billed partly as a look at how education has played historically in presidential campaigns, there was very little of that. Instead, the panelists were eager to discuss what effect the election could have on the future of the No Child Left Behind Act, regardless of how much attention the issue receives on the stump.

Galston, who was involved in the 1994 reauthorization of the Elementary and Secondary Education Act (of which NCLB is the 2001 version), said there has been a "collapse of the congressional center" around the federal school accountability law.

"If there is a Democratic president, I don't think that NCLB will survive in anything like its current form," Galston said. He added that he believes that the next Congress, assuming Democratic control and a Democrat in the White House, would pass a renewal of the ESEA, but it would be "more likely to look like the 1994 version than the 2001 version."

Sen. John McCain of Arizona, who is the likely Republican nominee, is on record in support of NCLB and could be expected to try to maintain it, the panelists said. Almost needless to say, they did not seem to think that Congress would hammer out an agreement on reauthorizing the law before this election year is out.

February 4, 2008

ED in '08 vs. the NEA

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ED in '08 is back in the news again, and this time, the Washington Post is assessing the group's effectiveness at making education a top-tier presidential campaign issue in a story today.

The story calls attention to ED in '08's split from the country's largest teachers' union in endorsing some form of performance pay for teachers.

The biggest "ouch" factor is at the end of the story. John I. Wilson, the National Education Association's executive director, says:

"They have a nice slogan. They have nice bumper stickers and pins. They try to get their logo in pictures. But it just hasn't risen to the level of a $60 million campaign."

January 30, 2008

What Did You Do With Your 2 Million Minutes in High School?

That's essentially the question that is asked of six students—two each from the United States, India, and China—in the "2 Million Minutes" documentary that was screened last night at the Jack Valenti Theater in Washington and that I previewed here. The ED in '08 folks, who are partnering with the production company Broken Pencil Productions to market the film, were kind enough to invite me.

Dozens of policy wonks attended, representing the U.S. Department of Education, the Council of Chief State School Officers, and Strong American Schools, which is directing the ED in '08 campaign.

The hour-long film was thought-provoking and interesting, shaped by the six students chosen. And frankly, it left me depressed. As the American students are studying while watching "Grey's Anatomy," or spending more time in a part-time job and in sports than on their studies, students from India and China are in school even on weekends, busting their butts to get into highly competitve top schools in engineering and math. You can read more about the film in an EdWeek story here.

(An interesting sidenote: Documentary executive producer Bob Compton, who attended the screening, told us that while the film has been very well received among policymakers, parents, and students, one group has consistently voiced skepticism about the film's message: those affiliated with schools of education, who train our teachers.)

I'm not one of those skeptics. What I took away from the film is that these students from India and China are motivated to excel by basic survival instincts. Students in these countries, and their families, have been affected by poverty, hunger, and what used to be their country's isolation from the outside world. Now, as one audience member put it last night, the Indian and Chinese students are illustrative of an "economic Darwinism." Working hard in school is part of their culture, their mentality, and the result of the high expectations set by their country, their teachers, and their parents.

That kind of motivation that drives students in India and China can't be legislated here, or packaged neatly into a presidential education platform. Sure, the Democrats' call for prekindergarten is probably a good idea. And maybe the Republicans' idea for more school choice could work. But what will it take to change the American mindset towards education?

January 28, 2008

The NEA's $40 Million Political Down Payment

A whopping $40 million.

That's how much the National Education Association is prepared to spend in this crucial 2008 election year. Read more about that in EdWeek's latest political story, by my colleague David Hoff.

That money still isn't devoted to a specific candidate, and as Joe Williams of Democrats for Education Reform wisely notes in the story, the NEA is likely waiting to back a candidate who is sure to win the nomination. The American Federation of Teachers, meanwhile, has put its money on Hillary Clinton.

The $40 million committment from NEA is almost as much as Bill Gates and the Broad Foundation have pledged as part of their ED in '08 campaign to make education a top-tier issue in the presidential campaign.

The two groups—the NEA and the neutral ED in '08—have different strategies, to be sure. But it will interesting to see if all of these millions translate into more serious talk about education from the candidates.

January 22, 2008

Live from South Carolina, where Education is a Civil Right

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I was in South Carolina over the weekend, and got to experience life in a presidential primary state. Since I was visiting family, I was confined to watching the political developments as most voters do—through television and the newspapers. However, I attended part of a Martin Luther King Jr. Day rally at the South Carolina Statehouse on Monday, where ministers and activists with the NAACP addressed a crowd of thousands before the three Democratic presidential frontrunners spoke.

And it was here when it struck me: this is a state where education could be an issue that drives votes, especially African-American votes.

ED in '08 folks were there, spreading their message with stickers and signs that said "Education is a civil right" and some brief remarks by chairman and former Colorado Gov. Roy Romer, who emphasized to the crowd that there is no freedom without equality, and no equality without education.

It was an especially powerful message to the crowd made up mostly of African-Americans, who are still fighting to have the Confederate flag—which was taken down from atop the Statehouse dome but flies elsewhere on the capitol grounds—banished entirely from the grounds.

The ministers spoke of still-segregated public schools, with crumbling buildings and even water and sewage running down the halls of the mostly black schools.

The African-American vote is big bloc for Democrats, who have their primary on Saturday. Education was barely an issue in this past Saturday's Republican primary in South Carolina, which Sen. John McCain of Arizona won.

Although poverty was an issue in last night's CNN Democratic debate from Myrtle Beach, S.C., these substantive issues were often drowned out by heated, personal attacks traded by Sens. Hillary Clinton and Barack Obama.

But for the people at the Monday rally I attended, it's the substantive issues that matter. To them, education is the ticket out of poverty. To them, education is a civil right.

January 18, 2008

An Ohio Educator's Q-and-A with Roy Romer

Dave Riegel, an Ohio school administrator, has an interesting interview with ED in '08's Roy Romer. Take a look, because you probably won't be reading any interviews between me and Mr. Romer anytime soon. I had one scheduled awhile back, but the ED in '08 folks cancelled, citing a couple of posts (here and here) that I wrote.

And while you're at it, take a spin through ohdave's other thoughtful entries as well.

December 18, 2007

To the Presidential Candidates: I Will Steal Your Car

ED in '08 has come out with an in-your-face public-service announcement in these days before the Jan. 3 Iowa caucuses.

The ad, which ED in '08 says will start running soon in key battleground states, portrays several teenagers who declare that they are the future. But the future is bleak: "I will steal your car," one student says. "I will use drugs to escape," another says. "You will support me because I can't get a job." You get the idea.

ED in '08, whose goal is to make education a top priority in the presidential campaign, still has a long road ahead of it. And not everyone agrees with the group's tactics. The most recent Washington Post national poll from Dec. 9 shows that just 1 percent of the 1,136 adults asked identified education as the single most important issue in their choice for president. That's down from 2 percent in November.


December 5, 2007

Her Future's So Bright She's Gotta Wear Sunglasses

ED in ’08, the national campaign to bring education to the forefront of the presidential campaigns, has gotten some attention lately for struggling to make headway in its efforts to make improving public schools a top campaign issue. (Read the EdWeek story here, and blog items here and here.) Yesterday, in fact, I suggested that the group could take a more aggressive stand on education issues if it wanted to gain traction.

That may happen if a new documentary, produced by Broken Pencil Productions in partnership with ED in ’08, generates some serious attention.

The trailer for "Two Million Minutes," (below) is without doubt, provocative. It deliberately and effectively paints a picture of the prevailing stereotypes from two education worlds—one in the United States, and the other in Asia. According to the documentary, American students are getting passed by in the global race for admission to the best universities and the good jobs that follow. The film—or at least the trailer—has a certain Inconvenient Truth-iness about it, since it shares many of the same qualities as Al Gore's environmental documentary, which sounded alarm bells on global warming.

The movie purports to illustrate the problems facing the American education system, and its youth, through the stories of six high school students—two each from the United States, China, and India—whose futures will be shaped by the millions of minutes they spend in high school. The differences among these students are stark and will inevitably spark controversy. ED in '08 will sponsor screenings of the documentary around the country, beginning in January.

The two American students are from the affluent Indianapolis suburb of Carmel, Indiana. While 17-year-old Brittany Brechbuhl, who boasts a 3.9 GPA, talks of college in terms of joining a sorority, partying, and doing some “crazy” stuff, a peer in India describes American students as living a dream, with virtually “no studying.” While Brittany tries on sunglasses in her free time, 17-year-old Hu Xiaoyaun of China says she plays the violin, does her school work, and tries to never waste time.

In another scene, 17-year-old Rohit Sridharan of India describes how he could do math problems even when he was very young. Then, in an effort to question the rigor in American classrooms, viewers see a U.S. teacher giving a pop quiz to high school students. The quiz is on calculators, of all things.

The filmmakers are clearly making a point by drawing distinctions between the (perceived) high standards and serious attitudes that pervade the education systems of Asia with the (perceived) partying and carefree attitudes of sunglass-wearing students in American schools. The problems facing many American high schools are tremendous—high dropout rates, lackluster academic standards, and an achievement gap between minority and nonminority students. But it will interesting to see the entire movie, because my guess is that Brittany (who wants to be a doctor) has a serious side to her, while the students in India and China, like any teenagers, take time to have fun, too.

December 4, 2007

Tough Times for ED in '08

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Money—and the Gates name—apparently can't buy everything. Especially a top spot for education in the presidential campaigns.

My colleagues Erik W. Robelen and Alyson Klein detail the struggles of the ED in '08 campaign in this Edweek story published yesterday. The group, funded with about $15 million so far from the Gates and Broad foundations, is trying to make education a top issue in the presidential campaigns.

To be sure, ED in '08 has a laudable goal. But they seem to have trouble executing and refining their message, which must compete with significant issues on the federal landscape, such as the war in Iraq, the energy crisis, and health care. Even Kanye West, who did an ad for the campaign (see below), can't overcome those obstacles. It's unlikely that giving some money away will work either, which is what ED in '08 is doing in a sweepstakes that seems to have little to do with presidential politics but offers $50,000 in college scholarships—with winners selected at random. ED in '08 chairman and former Colorado Gov. Roy Romer, in a statement in October announcing the sweepstakes, said: "We need to raise the education bar, ask more of our students and encourage them to seek higher education." But a sweepstakes, with winners drawn at random, is a curious way to do that.

Perplexing, too, was Marc Lampkin's comment (he directs Strong American Schools, which runs the campaign) in the EdWeek story that "making [education] a top issue was not the end in itself." That seems to contradict what's on the ED in '08 Web site: "Our goal is to ensure that the nation engages in a rigorous debate and to make education a top priority in the 2008 presidential election."

Because ED in '08 is a nonprofit, federal rules dictate that it can't take a stand on specific legislation, or endorse candidates. But as Alexander Russo points out in a recent blog item, the group can go further to advocate its issues. But that could be the crux of the ED in '08 problem—it may be hard to raise the level of debate about education when you aren't taking a more aggressive stand.

November 27, 2007

For the Presidential Candidates, Education is a 'Duty, Not a Passion'

ED in ’08, a multi-million dollar campaign aimed at focusing attention on education issues in the 2008 presidential election, gathered a group of highly regarded political reporters, commentators, and operatives last evening for a forum on education and the campaign at the New Hampshire Institute of Politics at Saint Anselm College in Manchester. But little of the discussion centered around specific candidates and their education platforms.

Instead, several commentators said education has largely remained a backburner issue in the campaign so far.

Dan Balz, a national political correspondent for The Washington Post, suggested that this year’s big domestic issues appear to be immigration, health care, and the economy. He said most of the candidates don’t seem to be inspired by the education issue.

Talking about “education is a duty and not a passion for most of these candidates,” Balz said.

Continue reading "For the Presidential Candidates, Education is a 'Duty, Not a Passion'" »

Michele McNeil

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