We already knew the marketing machine was in high gear for common core, but it’s always interesting to see just how far it’s trying to reach.
Exhibit A for today: a workbook that purports to get your 3-year-old up to speed for the new expectations.
For the sale price of $8.99, you can have confidence that your “little learner” will have “the engaging activities and worksheets they need to succeed at school.” Sound like all work and no play? Rest easy: the workbook includes music that’s “also educational.”
A version of this news article first appeared in the Curriculum Matters blog.
The daily newsletter for educators
Stay informed and inspired with the big stories on teaching and learning in EdWeek Update
Reprints, Photocopies and Licensing of Content
All content on Education Week's websites is protected by copyright. No part of this publication shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic or otherwise, without the written permission of the copyright holder. Readers may make up to 5 print copies of this publication at no cost for personal, non-commercial use, provided that each includes a full citation of the source. For additional print copies, or for permission for other uses of the content, visit www.edweek.org/help/reprints-photocopies-and-licensing-of-content or email reprints@educationweek.org and include information on how you would like to use the content. Want to seamlessly share more EdWeek content with your colleagues? Contact us today at pages.edweek.org/ew-for-districts-learn-more.html to learn about how group online subscriptions can complement professional learning in your district or organization.