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On Oct. 6, Read This Book

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At last week's International Reading Association Convention, the national early-education organization Jumpstart announced "Llama Llama Red Pajama" will be the official book of this year's Read for the Record campaign, a national effort to draw attention to early literacy. The effort hopes to set a new world record for the largest shared reading experience on a single day. Since 2006, 7 million people have joined in Read for the Record events.

We Give Books, the digital reading and philanthropic initiative from the Pearson Foundation and Penguin, will provide people everywhere the opportunity to help set the record by reading "Llama Llama Red Pajama" online at no cost. We Give Books offers a growing digital collection of children's books to anyone with access to the Internet. For each free book read online, the Pearson Foundation will donate a brand new book to a preschool classroom Jumpstart supports.

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