Recently in Friday Guest Column Category

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February 22, 2008

Friday Guest Column: Pitching a Story

As the number of emails editors receive each day increases, pitching a specific story about your company and its services/products instead of multiple news releases can be an effective way to catch their attention.

February 08, 2008

Friday Guest Column: A Real "Year of Transformation?"

From my perspective, 2009 just may be that watershed year when American ingenuity is unleashed and a vibrant and robust knowledge-driven school improvement movement is launched.

January 25, 2008

Friday Guest Column: Consider the Northwest Education Cluster

In August 2003 about 25 people gathered at a local university to share ideas about forming an Education Cluster in the Pacific Northwest to discuss issues surrounding education.

January 18, 2008

Friday Guest Column: Making Redundancy a Value of Planning in Public Education

In our dynamic society, the digital world is a force for decentralization, creativity, and choice. The American way is to reject social engineering and rejoice in the multiple ways to skin a cat. Yet American public education has implemented technology in a manner reminiscent of Soviet Five Year Plans.

January 16, 2008

Friday Guest Column: Notes From The K12 Supplemental Market

Last Friday PLATO shares closed at $3.50. The... decline is more complex than being outmaneuvered... by... publishers. I believe it is the combination of a politicized buying process, decision-makers that are rewarded modestly for success yet punished severely for failure... that have... kept alternative content contained in the supplemental box.

December 28, 2007

Friday Guest Column: Hey Buddy…Can You Spare A Teacher with a Master’s Degree?

I needed to provide more services with fewer resources, and I needed to do it quickly,” Dr. Van Handel said.... So he sought help from a surprising source -- teachers with postgraduate degrees, half a world away in India.

December 14, 2007

Friday Guest Column: Virtual EMO K-12's IPO - Shades of Investors' Experience with 'Real" EMO Edison?

Both Edison and K12 opened at $18 per share, but investors were more enthusiastic in 1999. Edison raised $122.5 million to K12’s $108 million. Edison went from an $18 IPO to a penny stock in less than five years. While Edison founder Chris Whittle moved on, small investors lost their equity when the firm went private in 2003. Caveat emptor!

December 07, 2007

Friday Guest Column: Ethics in Supplementary Educational Services Marketing

While the Education Industry Association and its Supplementary Educational Services (SES) subcommittee are actively representing and often defending the interests of the SES provider industry, we are keenly aware that we must also defend high ethical standards.

November 23, 2007

Friday Guest Column: Building Your Online Newsroom

Emily Murphy, C. Blohm & Associates, Inc. An online newsroom is a separate page located on a company’s website. The newsroom is designed to communicate information to reporters and journalists, and serves as a valuable resource for anyone seeking company information. In this Web 2.0 age, an onli...

November 16, 2007

Friday Guest Column: Successful Show Floor Meetings

Every year media representatives attend a select number of education trade shows. Companies can capitalize on this opportunity by arranging “show floor meetings” with attendees.

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