Recently in Friday Guest Column Category

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November 09, 2007

Friday Guest Column: Reaching the Media

Journalists are a key audience for most organizations because they are “gatekeepers” of information, charged with deciding what news is worthy of dissemination.

November 02, 2007

Friday Guest Column: Writing the New Press Release

The Internet has altered the communications landscape for most information industries, including Public Relations, and the press release has evolved along with the industry.

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