In these days of high accountability and misinformation about the public school system, branding is more important than ever.
Recently in Communication Category
December 04, 2013
November 06, 2013
If cancelling meetings with parents because they got too tough wasn't a sign of poor leadership....John King's comments at the New York State School Boards Association Conference certainly were.
September 19, 2013
Flipping communication isn't about replacing anything...it's about enhancing it.
July 12, 2013
Before you discount social media as a fad, make sure you understand how important it is, and realize that it is changing the face of how we live.
July 07, 2013
The Flipped model can clearly be a fad, but it doesn't have to be if it is done with integrity.
June 09, 2013
Last week, NYSED Communications Director Tom Dunn contacted me at school about a guest blog he didn't like.
April 28, 2013
When it comes to social media, teenagers look at privacy in very different ways than the adults around them.
March 30, 2013
Education and learning is so much more than firing teachers and replacing them with iPads.
February 17, 2013
What do our children learn from the negative anonymous comments that surround them?
December 06, 2012
As much as we seem to be a society that wants to share our opinions with others, we don't seem to be a society that wants others to share their opinions with us.