First Nationwide High School Sports Network to Launch in Fall 2012
Can't get enough high school sports?
Starting this fall, you're in luck, as PlayOn! Sports will be launching the first-ever nationwide, 24-hour high school sports network on TVs, mobile devices, and the Internet, the company announced Monday.
PlayOn! Sports currently holds partnerships with a number of state high school associations, making it currently the largest producer and distributor of high school sports content in the U.S. A 24-hour nationwide network was the next logical step for the company, according to David Rudolph, CEO of PlayOn! Sports.
"High school sports is a rapidly emerging market and this network will provide an incredible opportunity for distributors and advertisers who want to reach this coveted audience at the national, regional and local level," said Rudolph in a statement.
What's actually going to appear on the network? The organization estimates airing over 15,000 hours of content annually, including varsity contents in 20 boys' and girls' sports. To round out the network, PlayOn! anticipates airing studio shows, documentaries, and original series.
Currently, PlayOn! works with schools and state associations in 21 states, but hopes to expand its reach to over 30 states in the coming year. After launching the network in the fall, the company will work on providing high-definition content and multi-screen applications.
But what happens when summer rolls around and school sports teams aren't producing fresh video highlights?
"Maybe we could show Tim Tebow's high school games," Rudolph suggested to USA Today.
At this rate, Jeremy Lin's high school games will be must-see TV by this summer, too.
Here's a short video announcing the launch of the PlayOn! High School Sports Network:
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