Education Funding

Conn. Reform Group Buys TV Ads to Push Race to Top Bid

April 20, 2010 1 min read
  • Save to favorites
  • Print

ConnCAN, an active education reform group in Connecticut, will begin airing 30-second television advertisements today to push state lawmakers there to pass legislation that the group says is critical to making the state’s round-two application for Race to the Top money competitive. The ads will air across the state.

Here’s a peek at the ad, from ConnCAN’s website. Connecticut, which finished 25th out of 41 applicants in round one, has a lot of ground to make up if it hopes to snag the $175 million prize it is eligible for.

As far as I know, this is the first Race to the Top television ad to be produced anywhere. Anyone know of other campaign-like efforts to push states to act (or not act) for round two?

UPDATE: There is in fact another television ad campaign to get state lawmakers to act on bills related to Race to the Top—in New York. It was produced by Education Reform Now, which has Joe Williams, the executive director of Democrats for Education Reform, on its board of directors. Here’s a link to that ad.

Karen Rutzick, the communications director for ConnCAN, tells me that their ad cost just under $50,000 to produce and air on four network and several cable outlets over the next two weeks. The ads were actually sponsored by ConnCAN’s sister organization that is freer to lobby and engage in political activity, called the Connecticut Coalition for Achievement Advocacy, or ConnAD.

Related Tags:

A version of this news article first appeared in the State EdWatch blog.

Events

Jobs Virtual Career Fair for Teachers and K-12 Staff
Find teaching jobs and other jobs in K-12 education at the EdWeek Top School Jobs virtual career fair.
Ed-Tech Policy Webinar Artificial Intelligence in Practice: Building a Roadmap for AI Use in Schools
AI in education: game-changer or classroom chaos? Join our webinar & learn how to navigate this evolving tech responsibly.
Education Webinar Developing and Executing Impactful Research Campaigns to Fuel Your Ed Marketing Strategy 
Develop impactful research campaigns to fuel your marketing. Join the EdWeek Research Center for a webinar with actionable take-aways for companies who sell to K-12 districts.

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Education Funding Biden's Budget Proposes Smaller Bump to Education Spending
The president requested increases to Title I and IDEA, and funding to expand preschool access in his 2025 budget proposal.
7 min read
President Joe Biden delivers remarks on lowering prices for American families during an event at the YMCA Allard Center on March 11, 2024, in Goffstown, N.H.
President Joe Biden delivers remarks on lowering prices for American families during an event at the YMCA Allard Center on March 11, 2024, in Goffstown, N.H. Biden's administration released its 2025 budget proposal, which includes a modest spending increase for the Education Department.
Evan Vucci/AP
Education Funding States Are Pulling Back on K-12 Spending. How Hard Will Schools Get Hit?
Some states are trimming education investments as financial forecasts suggest boom times may be over.
6 min read
Collage illustration of California state house and U.S. currency background.
F. Sheehan for Education Week / Getty
Education Funding Using AI to Guide School Funding: 4 Takeaways
One state is using AI to help guide school funding decisions. Will others follow?
5 min read
 Illustration of a robot hand drawing a graph line leading to budget and finalcial spending.
iStock/Getty
Education Funding A State Uses AI to Determine School Funding. Is This the Future or a Cautionary Tale?
Nevada reworked its funding formula hoping to target extra aid to students most in need. What happened could hold lessons for other states.
13 min read
Illustration of robotic hand putting coins into jar.
iStock / Getty Images Plus