The majority of classrooms are connected to the Internet, but that doesn't mean they have the capabilities to use digital tools as intended. Slow broadband was impeding teachers' use of our product, so we had to adapt.


New marketplaces allow K-12 educators to purchase digital content, creating new entry points for ed-tech startups to sell their products. But how do you know which marketplace will get your company's content in the right hands?


Developing financial projections for your ed-tech startup as part of writing your business plan can be nerve-wracking. How are you supposed to know what your business will look like a year from now or five years from now?


Here's why flipping professional development for teachers makes sense.


When you provide feedback to a teacher by coaching them virtually, new strategies come into play.


While ed-tech entrepreneurship may be less risky than other sectors, there are still many uncertainties to be aware of. Financial, technology, and market sectors are all areas for deep thought and caution.


Don't undertake a name change for your company lightly, but if it's the correct strategy, here's how to do it.


I recently watched an interview with Sal Khan, founder of the extremely successful ed-tech non-profit Khan Academy, and he touched upon three ideas that should resonate with ed-tech startups.


Most ed-tech startups don't have scientific data on outcomes yet, so teacher feedback should play a critical role when choosing products.


Writing is a very important part of the startup life. Here are some lessons for writing better business plans, startup competition applications, cold emails, and PowerPoint presentations.


The opinions expressed in The Startup Blog: Ed Tech From the Ground Up are strictly those of the author(s) and do not reflect the opinions or endorsement of Editorial Projects in Education, or any of its publications.

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