A Recruiting Campaign That Would Make Joe Camel Proud
America's Child Soldier Problem). "The military lures these physiologically immature kids with a PR machine that would make Joe Camel proud. Its 7,350 17-year-olds needed parental consent to enlist, and only this April were all barred from battle zones. But the military aims even lower, marketing itself to children as young as 13 with multimedia videos, school visits and cold calls to teens' homes and cell phones."