To increase its appeal to younger school children, Nike is making “Notebook” Dunk High, “Elmers Glue” Air Max 90, and the “Crayon” Vandal High shoes. Leave it to them to make sure that no shoe marketing angle goes untapped. The Biz Of Knowledge wonders whether the kids will fall for it (
Nike Designs Shoes to Go to School). I say yes, or their parents will. Previously on Shoes:
Roller Shoes: The Lawn Darts Of The New Millenium
Comments
I'm highly impressed by Nike's creativity,though it is too early to predict Crayon Shoes reach to kids but it is definitely much appreciable work.Nike really being an example of how market leader should act..
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Posted by: sakthi | July 5, 2007 1:25 PM