School leaders are beginning to brand their schools to share the positive messages about learning and open up the school walls to let parents in on the secret of school. But are we also responsible for branding students in a way that stifles them?
All Blog Posts With branding Tag or Category
July 20, 2015
October 26, 2014
There are many wonderful and innovative things happening in education that never get the media coverage. This impropriety needs to change.
February 27, 2014
For a startup, exhibiting at a conference is not as easy as just showing up in the booth. Many things need to be sourced, sent, and ultimately assembled to create the right experience for your clients and potential clients.
January 08, 2014
One of the fun parts about starting a company and creating a product is creating a brand identity for the product. And a logo. Before you set out to have a logo designed, make a resolution to get clear on your purpose as a business and what message you want to convey.
December 10, 2013
To grow an ed-tech startup, you have to know your market. Conversations with the various players involved are invaluable. Use the information gathered to organize talking points based on what is important to each of the players on your radar screen.
November 21, 2013
In some respects, the challenge of naming your product is akin to an elementary-school-style Mad Libs. The list of possibilities when you begin is unlimited. Literally.
November 13, 2013
As a startup, naming your product is one of the most difficult decisions you'll make. While you'll work to control the message around your brand, it may ultimately take on a life of its own.
September 03, 2012
You've got a great idea. Coders are turning it into reality--at least an early version. You're about ready to release a beta version of your new learning application. How do you create buzz that promotes rapid adoption? We asked some experts.
December 15, 2011
I'm not one of those people who think all school district functions should be run like a business. (So don't shoot me yet!) The superintendent of a 10,000-student district and the CEO of a Fortune 500 company face very different challenges that can't all be addressed with the same strategies or tool...
December 12, 2011
Last week, I had a very interesting conversation with a friend who is in the process of looking for a new job. She shared that she is not only interested in working for an organization with a good reputation but one that is part of a strong community. While she has had success in finding job opening...