Even at ISTE, a national gathering of ed-tech teachers, vendors, and other digital-age enthusiasts, one of the most popular campaigns by companies to spread the word about their products remains the T-shirt giveaway.
All Blog Posts With marketing Tag or Category
June 30, 2015
March 19, 2015
As a vendor, education conferences meant hawking candy and key chains. As an attendee, I had authentic conversations and interactions.
March 14, 2014
Education technology opens more avenues to commercializing education, say authors of a new study that examines how much K-12 students are exposed to marketing in schools.
January 22, 2014
The nonprofit group Common Sense Media found overwhelming bipartisan support for proposals geared towards safeguarding children's personal information.
December 16, 2013
Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.
November 25, 2013
A launch party for startup Autism Expressed is about celebrating our progress, connecting to customers, and promoting awareness about autism.
November 01, 2013
Sometimes a banner week means big news. Sometimes a banner week literally means...
June 07, 2013
Teachers are largely influenced by recommendations from their colleagues, and the demands of academic standards, in their buying decisions, an analysis concludes.
November 05, 2012
You can extend your impact with social media. Schools, districts, networks, nonprofits, providers and startups, can leverage social media to efficiently communicate, effectively build brand awareness, and gathering feedback on customer experience.
September 24, 2012
It has never been easier and cheaper to build brand equity--a favorable impression with an audience that matters to you. Sure, it's noisy out there, but with a little sweat equity you can build support for your school, project, or product.