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June 30, 2015

ISTE 2015: T-Shirt Nation

Even at ISTE, a national gathering of ed-tech teachers, vendors, and other digital-age enthusiasts, one of the most popular campaigns by companies to spread the word about their products remains the T-shirt giveaway.

March 19, 2015

At Education Conferences, Swap Vendor Badge for Attendee Spot

As a vendor, education conferences meant hawking candy and key chains. As an attendee, I had authentic conversations and interactions.

March 14, 2014

Commercialism Report Slams Digital Strategies for Marketing to Students

Education technology opens more avenues to commercializing education, say authors of a new study that examines how much K-12 students are exposed to marketing in schools.

January 22, 2014

Americans Worried, Uninformed About Student Data Privacy, Survey Finds

The nonprofit group Common Sense Media found overwhelming bipartisan support for proposals geared towards safeguarding children's personal information.

December 16, 2013

A Serendipitous Connection

Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.

November 25, 2013

The Launch Party: A Gypsy Gala

A launch party for startup Autism Expressed is about celebrating our progress, connecting to customers, and promoting awareness about autism.

November 01, 2013

It's Shaping up to be a Banner Week

Sometimes a banner week means big news. Sometimes a banner week literally means...

June 07, 2013

Education Companies Look for Creative Ways to Reach Key Audience: Teachers

Teachers are largely influenced by recommendations from their colleagues, and the demands of academic standards, in their buying decisions, an analysis concludes.

November 05, 2012

DIY: Amplify Your Impact With Social Media

You can extend your impact with social media. Schools, districts, networks, nonprofits, providers and startups, can leverage social media to efficiently communicate, effectively build brand awareness, and gathering feedback on customer experience.

September 24, 2012

DIY: Sweat Equity Brand Building

It has never been easier and cheaper to build brand equity--a favorable impression with an audience that matters to you. Sure, it's noisy out there, but with a little sweat equity you can build support for your school, project, or product.

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