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Educators Need to Keep Warm, Too

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Live From NSDC, St. Louis-- So there's an impressive vendor hall here, with six long rows of booths (many decked out with impressive technology) from which education organizations of various stripes are working hard to promote their staff-development or instructional products and services. But here's the kind of amusing thing: The vendor who's getting by far the most traffic is--you guessed it--the "Scarf King," a guy who's selling cashmere scarves for $10. His stall is seriously mobbed; you can't even see the display table unless you maneuver your way in. There has to be lesson in this somewhere. ...

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Anthony: I was surprised to learn that this is typical for most education conferences; the jewelry/apparel/accessory people do great business. Why? Well, teachers can immediately walk away with something for themselves (they may not have time to shop anywhere else during the convention), it differs from the booths with materials that cost hundreds/thousands of dollars, many of which need administrative permission before any purchase is made, sometimes the items aren't available in stores (esp. things like shirts with subject matter logos), and often people are buying gifts for other teachers back home.

Susie, that's very good point, thank you for your comment. For the record, I almost bought a couple of scarves myself (for x-mas gifts) but didn't have time to back to the vendor hall ...

AR

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  • Anthony Rebora: Susie, that's very good point, thank you for your comment. read more
  • Susie Highley: Anthony: I was surprised to learn that this is typical read more

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