Your "personal brand" is your unique promise of value - what those around you expect from you - what you are known for. It includes your credibility, visibility, personality & personal style. It is the MOST effective and innovative strategy you can use to achieve professional success and career satisfaction. It allows you to distinguish yourself from others and demonstrate your value to employers. Your success will depend on the personal brand you create and your ability to nurture and manage that brand. Building your personal brand takes time. Think of brands that are familiar to you (ie, Coke, Apple, Microsoft, ...


This comment, made by a recruiter at a conference I attended a couple of years ago, points to the need for educators to engage in best practices in all aspects of their job search. If you are to stand out in a candidate pool that might number in the hundreds of applicants, you simply must do more than only what is required by the application process. What does initiative look like in the job search? Seek knowledge about the district and school you are applying to. Spend at least 30 minutes browsing the website of the district you are applying ...


More and more employers are using online social networking sites, such as Facebook, as a part of the pre-interview screening process to conduct background checks on job candidates. So, what most students perceive as a students-only sharing of information, often very personal information, is open to more than just students and can easily harm job prospects. How many employers actually look at a candidate's profile? Estimates vary, but it is clear that it is becoming more the norm for those employers who heavily recruit Generation Y. According to CollegeRecuriter.com, 77% of employers use a search engine to uncover information ...


Positive recommendations come from great teaching experiences. Maximize your chances of getting powerful recommendations and increasing your odds of getting the job that you want by doing the following: • Know yourself. What are your strengths? Weaknesses? Areas of progress? • Openly communicate your strengths with your supervising teacher, giving him/her something to look for in your student teaching and the chance to provide you with detailed feedback. • Build a solid mentoring relationship with your supervising teacher. This person will be providing your most important reference or letter of recommendation, carrying a great deal of weight with potential employers. Your student-teaching ...


Last week I met with a few groups of students currently participating in a student teaching experience. After the meetings, during which we engaged in conversation about creating an effective resume; strategically thinking about how to select items to include in their portfolio; and identifying resources for the job search, I began to realize that a central item I'd like to highlight here, in this blog is - sell YOU to the employers you would like to work with. What I mean is that many of you will graduate with similar experience. You will have things like a student teaching ...


It comes as no surprise to hear that the current education policy of the United States, 'No Child Left Behind', which went into effect in 2002, has been criticized for focusing too much attention on teaching to the test. Today, the Senate announced a bipartisan agreement on a reform bill that would shift the focus of the federal government from high stakes testing to turning around low-performing schools while providing states and local schools/districts a renewed ability to innovate within their schools. I am happy about this. Over the past few years as criticism surrounding 'teaching to the test' ...


Over the course of the past few months my colleagues and I have been planning programming that culminated this past week during our annual Career Week. During the process of planning events it occurred to me that a program we introduced this past spring for education majors remained important in their search for employment and therefore needed to be continued this fall. The program, now a series, Careers Outside the Classroom, focused this fall on museums and cultural institutions and brought three panelists to campus. Students and alumni heard three distinct stories from the panelists who all shared a common ...


1. Eat lunch in the faculty room and get to know the staff • Become part of the community • Steer clear of inappropriate conversations 2. Volunteer to help others in the building with activities, fundraisers, concerts, etc. 3. Invite the school leadership to observe you in order to: • Receive constructive feedback • Remind them about your talents 4. Attend staff training opportunities voluntarily • You may learn something • Demonstrates interest and enthusiasm to others in the school 5. Volunteer to serve as a mentor or tutor to a student • Before, during or after school • Speak with school counselors or other teachers 6. Arrange ...


While struggling to decide what to write about this week, an email came across my computer. So, as opposed to a list of tips, I am going to tell you a bit of a story and then some advice. Let's backtrack. I am organizing a career night for education students this October. Part of my job is to make sure that students are aware of all career possibilities beyond the traditional classroom teacher in a public school. Hence, I am organizing a career night where I will host approximately 10 organizations seeking an educator skill set, offering students full-time, part-time, ...


Oftentimes candidates, especially in this tight job market, come to me for advice on how to conduct their job search. They find themselves staring at the computer and realize they don't know where to begin, they feel overwhelmed or they use the same job site over and over. What they don't realize is that they need a strategy! A strategy is made up of the tools you need and the methods you choose to follow. Here are some key tools and a method that you may incorporate into your strategy. Tools • An available computer and printer • A job search spreadsheet/notebook/log...


The opinions expressed in Career Corner are strictly those of the author(s) and do not reflect the opinions or endorsement of Editorial Projects in Education, or any of its publications.

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