ED in ‘08 is back in the news again, and this time, the Washington Post is assessing the group’s effectiveness at making education a top-tier presidential campaign issue in a story today.

The story calls attention to ED in ‘08’s split from the country’s largest teachers’ union in endorsing some form of performance pay for teachers.

The biggest “ouch” factor is at the end of the story. John I. Wilson, the National Education Association‘s executive director, says:

“They have a nice slogan. They have nice bumper stickers and pins. They try to get their logo in pictures. But it just hasn’t risen to the level of a $60 million campaign.”