Fortune Profiles College-Admissions 'Smackdown'
Fortune magazine has an interesting piece today about the competition between the makers of the two big college-admissions tests. Check it out.
I touched [very lightly] on some of this stuff when I reported the most recent ACT scores and SAT scores, noting that the ACT was growing in popularity, gaining on the SAT. And my colleague Scott Cech alluded to it, too, when he reported on the College Board's decisions to let students have more choice about which scores they send to colleges and to introduce a new test for 8th graders. Fortune wades smack into it, looking squarely at the competition and sizing up the College Board as being "on the defensive."