Branding, broadcasting, and promoting a school and district are an important part of the leader's role. There are steps to take before beginning.
Recently in communication Category
March 21, 2017
March 16, 2017
There are certain speeches and poems and letters with words so well connected that they always move minds and hearts. When and why did we stop requiring students to read, recite, and memorize those words?
March 05, 2017
One of the most challenging leadership responsibilities may be communicating to external audiences and rally people to support the movement forward.
February 19, 2017
Action not only makes a difference in others, it fuels the actors with hope and purpose.
February 02, 2017
Guest blogger Josh Schachter writes "We will need to develop even greater abilities to listen to each other beyond the political rhetoric, to empathize and collaborate across institutional, disciplinary, hierarchical, and socioeconomic boundaries."
January 29, 2017
Let's proceed as if it is a good thing to be compassionate and kind as a person or nation. Those qualities are not mutually exclusive from strength.
January 26, 2017
A building-wide, district-wide discussion about how to react to those who are wearing pink hats is worthwhile.
January 10, 2017
What is the truth now has a new meaning and, once we learn how to identify the truth ourselves, we need to teach the children.
November 22, 2016
It is understandable that with the contentiousness of this election, that leaders might find it safer to limit conversations. We argue that it is our role to help students navigate these rough waters.
November 17, 2016
It is time for us to listen to each other and learn how to help each other dig with intentionality past hateful words to the source of the hate and lead the children through this difficult time.