Building School Pride One Street at a Time

“If imitation is the sincerest form of flattery, then Parkview High School should be blushing.” That’s how Atlanta Journal-Constitution reporter D. Aileen Dodd begins her story on a new high-end subdivision in Atlanta with six streets named for the nearby high school. There’s Orange Jungle Way and Big Orange Pass—both playing off Parkview’s school color of orange. “Selling a high-end home on a street named after a school could prove to be a winning combination,” Ted Kurland, a developer and Realtor with Brokers of Atlanta, Inc., told the newspaper. “I think it’s innovative,” he said. “In the future there will probably be a lot of pride associated with it.”