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July 10, 2014

Flying the Friendly Skies of Product Strength: We Have No iPhone App

Some of Edthena's potential customers may also be pitched by other companies with similarish offerings. Those companies try to skew the differences as our weakness. But the differences may actually represent a present position of strength in overall quality or outcomes for Edthena.

May 05, 2014

Students in Action with Autism Expressed

A great video example of how teachers and students are using Autism Expressed. It answers the question, "Who is is this program designed for?"

March 31, 2014

Feedback is Like Hugging a Fuzzy Teddy Bear

Automated user feedback isn't perfect, but helps us hone in on areas to improve.

February 27, 2014

Ingredients for an Exhibit

For a startup, exhibiting at a conference is not as easy as just showing up in the booth. Many things need to be sourced, sent, and ultimately assembled to create the right experience for your clients and potential clients.

December 16, 2013

A Serendipitous Connection

Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.

December 10, 2013

Know Thy Market

To grow an ed-tech startup, you have to know your market. Conversations with the various players involved are invaluable. Use the information gathered to organize talking points based on what is important to each of the players on your radar screen.

November 07, 2013

Confessing My Sin: I Partially Forgot About Our Users

Last week I realized I'm guilty of trying to serve two masters: customers and users.


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