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July 18, 2014

We decided Customer Success is a Role, Not a Motto

Last week we hired a new employee in the role of Customer Success. We chose this title because we wanted the job to be meaningful to an external audience while also accommodating the internal ambiguity of the role.

June 02, 2014

Wow! So Edthena. Many Teacher. Much Love.

Edthena is one of the few companies that focuses specifically on how to help teachers get better at their jobs and while we are a technology company, we facilitate a very human process of coaching teachers to help them get better at what they do.

May 23, 2014

Road Trip to Austin

Still feeling the crush. We're on deadline to deliver a BIG set of new features to our users. And somewhere in the middle of reviewing wireframes and design specs, I was in Austin this past week.

May 16, 2014

Even a Peaceful Bike Ride Feels Like a Race

We're cruising along at Edthena, but there's a lot of pressure to go faster.

May 08, 2014

Celebrating our First Workaversary

Edthena recently celebrated the one-year-to-the-day anniversary of our first employee joining our team.

May 05, 2014

Students in Action with Autism Expressed

A great video example of how teachers and students are using Autism Expressed. It answers the question, "Who is is this program designed for?"

April 21, 2014

Cat Videos Are My Competition for User Happiness: Assessing the Benefits of Our Video Tool

The everyday experience of interacting with video online is best summed up as "instant," but the time it takes to upload video can be frustrating.

April 09, 2014

Security Breach: The Internet's Heart is/was Bleeding

It was announced late Monday that Open SSL, used to power encryption for an estimated two-thirds of the Internet, had a vulnerability that went undetected for two years. Edthena promises layers of security to our users, so this needed immediate attention. Here's how we responded.

March 31, 2014

Feedback is Like Hugging a Fuzzy Teddy Bear

Automated user feedback isn't perfect, but helps us hone in on areas to improve.

March 24, 2014

Determining Whether We're Going Out of Business Anytime Soon

Each month I spend time analyzing our long-term projections budget document. The purpose of this exercise is to determine our runway: How much money do we have in the bank and how long do we think it will last?

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The opinions expressed in The Startup Blog: Ed Tech From the Ground Up are strictly those of the author(s) and do not reflect the opinions or endorsement of Editorial Projects in Education, or any of its publications.

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