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March 14, 2014

The Spring Break Blues at a Startup

I realized this week that I might be suffering from the Spring Break Blues. As someone who attended school in America, I grew up knowing and loving spring break and being off from school. But now, as someone working at a business in the education sector, my feelings have turned from love to loathe.

February 27, 2014

Ingredients for an Exhibit

For a startup, exhibiting at a conference is not as easy as just showing up in the booth. Many things need to be sourced, sent, and ultimately assembled to create the right experience for your clients and potential clients.

February 14, 2014

A Team You Love Because They Love the Work They're Doing

Building a strong team is about finding people who want to help achieve the vision of the company. So this is a Valentine's Day greeting for the Edthena team.

January 17, 2014

Startups Aren't Just About #Winning Moments

With an ed-tech startup there are a lot of less exciting, but necessary moments in between the headline-setting, gold-medal events.

December 19, 2013

And Then You Get Big Enough for a Holiday Party

A year ago, there were two of us at Edthena. Last night, there were four of us here in San Francisco at our first holiday-party-type get together.

December 16, 2013

A Serendipitous Connection

Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.

December 10, 2013

Know Thy Market

To grow an ed-tech startup, you have to know your market. Conversations with the various players involved are invaluable. Use the information gathered to organize talking points based on what is important to each of the players on your radar screen.

November 25, 2013

The Launch Party: A Gypsy Gala

A launch party for startup Autism Expressed is about celebrating our progress, connecting to customers, and promoting awareness about autism.

November 01, 2013

It's Shaping up to be a Banner Week

Sometimes a banner week means big news. Sometimes a banner week literally means...

October 24, 2013

We Terminated Our Awesome Intern

The process of building a company includes building a team. Sometimes people join. Sometimes people leave. Regardless of how they leave, it's called termination in the eyes of the human-resources-type folks of the world. Termination. It's such a harsh sounding term. For the past three months, we had...

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