I worked on ProfessorWord while I was an MBA student. I discovered that graduate school is a great time to launch a startup.
Recently in Lessons Learned Category
September 09, 2014
September 03, 2014
That startup which we call ProfessorWord by any other name would be ... just as sweet? Names are important, especially in the startup world. Mostly because if you pick the wrong name for your startup, it could cost you.
July 29, 2014
A lot of people use the phrase "it's a journey" to describe the process of a startup. Me included. The problem is that we all pretend like the "journey" of a startup like strolling up one of the hills of San Francisco. In fact, the "journey" is more like being dropped off in Wrangell-St. Elias National Park, in Alaska, and needing to find your way to the top of a specific mountain. Without a map.
June 02, 2014
Edthena is one of the few companies that focuses specifically on how to help teachers get better at their jobs and while we are a technology company, we facilitate a very human process of coaching teachers to help them get better at what they do.
February 03, 2014
I'm not one to burn my bra, but as a female founder and CEO of an ed-tech startup, I've started encountering a male-centered view of what an entrepreneur should look like.
January 24, 2014
This week I take a moment to remind us all how this whole thing usually ends up: Most startups fail.
January 14, 2014
When creating an ed-tech startup, getting the idea is the easy part. But understanding how to conceptualize and execute the idea requires constant goal-setting and focus on the next step.
December 12, 2013
I was on a plane with a front-row seat to a multiple-minute melodrama about averting crisis in the air. In my view, the situation and how to handle it was simple. But the process airline employees took to get there was quite complicated. Compared to decision-making procedures in a startup, it was almost comical.
November 07, 2013
Last week I realized I'm guilty of trying to serve two masters: customers and users.
October 17, 2013
The specific mechanics of a sales process and selling can be learned. The traits of someone good at selling can be demonstrated from past experiences other than selling. And, at the end of the day, a high-performing teacher is a good salesperson. She stands in front of students each day selling not only the lesson objective but the vision for all her students to achieve and get value from the experience.