Recently in Lessons Learned Category


September 09, 2014

Six Reasons to Be a (Graduate) "Studentpreneur"

I worked on ProfessorWord while I was an MBA student. I discovered that graduate school is a great time to launch a startup.

September 03, 2014

What's in a Startup Name? How to Choose One That Fits Your Company

That startup which we call ProfessorWord by any other name would be ... just as sweet? Names are important, especially in the startup world. Mostly because if you pick the wrong name for your startup, it could cost you.

July 29, 2014

Year in Review: Startups are a Long Journey Without A Map

A lot of people use the phrase "it's a journey" to describe the process of a startup. Me included. The problem is that we all pretend like the "journey" of a startup like strolling up one of the hills of San Francisco. In fact, the "journey" is more like being dropped off in Wrangell-St. Elias National Park, in Alaska, and needing to find your way to the top of a specific mountain. Without a map.

June 02, 2014

Wow! So Edthena. Many Teacher. Much Love.

Edthena is one of the few companies that focuses specifically on how to help teachers get better at their jobs and while we are a technology company, we facilitate a very human process of coaching teachers to help them get better at what they do.

February 03, 2014

CEOs, Engineers, and Bimbos

I'm not one to burn my bra, but as a female founder and CEO of an ed-tech startup, I've started encountering a male-centered view of what an entrepreneur should look like.

January 24, 2014

We Interrupt This Regularly Scheduled Program to Talk About Failure

This week I take a moment to remind us all how this whole thing usually ends up: Most startups fail.

January 14, 2014

I'll be Happy When....The Shifting Startup Goal Line

When creating an ed-tech startup, getting the idea is the easy part. But understanding how to conceptualize and execute the idea requires constant goal-setting and focus on the next step.

December 12, 2013

Going Nuts on a Plane About a Decision

I was on a plane with a front-row seat to a multiple-minute melodrama about averting crisis in the air. In my view, the situation and how to handle it was simple. But the process airline employees took to get there was quite complicated. Compared to decision-making procedures in a startup, it was almost comical.

November 07, 2013

Confessing My Sin: I Partially Forgot About Our Users

Last week I realized I'm guilty of trying to serve two masters: customers and users.

October 17, 2013

When We Stopped Looking for a Unicorn, We Found a Salesperson

The specific mechanics of a sales process and selling can be learned. The traits of someone good at selling can be demonstrated from past experiences other than selling. And, at the end of the day, a high-performing teacher is a good salesperson. She stands in front of students each day selling not only the lesson objective but the vision for all her students to achieve and get value from the experience.


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