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May 08, 2014

Celebrating our First Workaversary

Edthena recently celebrated the one-year-to-the-day anniversary of our first employee joining our team.

May 05, 2014

Students in Action with Autism Expressed

A great video example of how teachers and students are using Autism Expressed. It answers the question, "Who is is this program designed for?"

March 31, 2014

Feedback is Like Hugging a Fuzzy Teddy Bear

Automated user feedback isn't perfect, but helps us hone in on areas to improve.

February 14, 2014

A Team You Love Because They Love the Work They're Doing

Building a strong team is about finding people who want to help achieve the vision of the company. So this is a Valentine's Day greeting for the Edthena team.

January 14, 2014

I'll be Happy When....The Shifting Startup Goal Line

When creating an ed-tech startup, getting the idea is the easy part. But understanding how to conceptualize and execute the idea requires constant goal-setting and focus on the next step.

December 16, 2013

A Serendipitous Connection

Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.

November 25, 2013

The Launch Party: A Gypsy Gala

A launch party for startup Autism Expressed is about celebrating our progress, connecting to customers, and promoting awareness about autism.

November 12, 2013

Deciding to Say No

Deciding to participate in any incubator or accelerator program is a tough decision with many factors. Autism Expressed had to make a difficult choice.

October 17, 2013

When We Stopped Looking for a Unicorn, We Found a Salesperson

The specific mechanics of a sales process and selling can be learned. The traits of someone good at selling can be demonstrated from past experiences other than selling. And, at the end of the day, a high-performing teacher is a good salesperson. She stands in front of students each day selling not only the lesson objective but the vision for all her students to achieve and get value from the experience.

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The opinions expressed in The Startup Blog: Ed Tech From the Ground Up are strictly those of the author(s) and do not reflect the opinions or endorsement of Editorial Projects in Education, or any of its publications.

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