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February 27, 2014

Ingredients for an Exhibit

For a startup, exhibiting at a conference is not as easy as just showing up in the booth. Many things need to be sourced, sent, and ultimately assembled to create the right experience for your clients and potential clients.

January 08, 2014

Make a Resolution to Know What You Do, Then Make a Logo

One of the fun parts about starting a company and creating a product is creating a brand identity for the product. And a logo. Before you set out to have a logo designed, make a resolution to get clear on your purpose as a business and what message you want to convey.

December 10, 2013

Know Thy Market

To grow an ed-tech startup, you have to know your market. Conversations with the various players involved are invaluable. Use the information gathered to organize talking points based on what is important to each of the players on your radar screen.

November 21, 2013

Naming Your Product is Like Mad-Libs: I Picked the Word Edthena

In some respects, the challenge of naming your product is akin to an elementary-school-style Mad Libs. The list of possibilities when you begin is unlimited. Literally.

November 13, 2013

A Tale of Two Mustaches

As a startup, naming your product is one of the most difficult decisions you'll make. While you'll work to control the message around your brand, it may ultimately take on a life of its own.


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