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May 05, 2014

Students in Action with Autism Expressed

A great video example of how teachers and students are using Autism Expressed. It answers the question, "Who is is this program designed for?"

March 28, 2014

Grant Writing for Growth

I have just applied for a research grant, which provides funding for innovative businesses over the course of two years. If we can win this grant, it will mean we can hire, scale, service more students and schools, and identify important metrics that will prove and improve the efficacy of our product.

March 17, 2014

Training the Teachers is Part of the Work

Autism Expressed is about to roll out a training program for 60 new users. Here's how that will look.

March 12, 2014

Doing Good While Doing Well

When I talk about Autism Expressed and its mission to teach digital skills to students with autism, many automatically assume that my company is a not-for-profit venture. But Autism Expressed is a for-profit company, a fact which sometimes surprises people.

February 03, 2014

CEOs, Engineers, and Bimbos

I'm not one to burn my bra, but as a female founder and CEO of an ed-tech startup, I've started encountering a male-centered view of what an entrepreneur should look like.

January 14, 2014

I'll be Happy When....The Shifting Startup Goal Line

When creating an ed-tech startup, getting the idea is the easy part. But understanding how to conceptualize and execute the idea requires constant goal-setting and focus on the next step.

December 23, 2013

Managing a Startup Team

Managing a startup is challenging. I'm learning how to hire people, how to manage a team, and how to foster collaboration among people who don't necessarily share the same physical space.

December 16, 2013

A Serendipitous Connection

Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.

December 10, 2013

Know Thy Market

To grow an ed-tech startup, you have to know your market. Conversations with the various players involved are invaluable. Use the information gathered to organize talking points based on what is important to each of the players on your radar screen.

November 25, 2013

The Launch Party: A Gypsy Gala

A launch party for startup Autism Expressed is about celebrating our progress, connecting to customers, and promoting awareness about autism.

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The opinions expressed in The Startup Blog: Ed Tech From the Ground Up are strictly those of the author(s) and do not reflect the opinions or endorsement of Editorial Projects in Education, or any of its publications.

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