The buyer's needs in education are often shaped by the policy context of the education system. That means products are shaped by those policies too.
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June 22, 2015
July 29, 2014
A lot of people use the phrase "it's a journey" to describe the process of a startup. Me included. The problem is that we all pretend like the "journey" of a startup like strolling up one of the hills of San Francisco. In fact, the "journey" is more like being dropped off in Wrangell-St. Elias National Park, in Alaska, and needing to find your way to the top of a specific mountain. Without a map.
July 18, 2014
Last week we hired a new employee in the role of Customer Success. We chose this title because we wanted the job to be meaningful to an external audience while also accommodating the internal ambiguity of the role.
July 10, 2014
Some of Edthena's potential customers may also be pitched by other companies with similarish offerings. Those companies try to skew the differences as our weakness. But the differences may actually represent a present position of strength in overall quality or outcomes for Edthena.
June 02, 2014
Edthena is one of the few companies that focuses specifically on how to help teachers get better at their jobs and while we are a technology company, we facilitate a very human process of coaching teachers to help them get better at what they do.
May 23, 2014
Still feeling the crush. We're on deadline to deliver a BIG set of new features to our users. And somewhere in the middle of reviewing wireframes and design specs, I was in Austin this past week.
May 16, 2014
We're cruising along at Edthena, but there's a lot of pressure to go faster.
May 08, 2014
Edthena recently celebrated the one-year-to-the-day anniversary of our first employee joining our team.
April 21, 2014
The everyday experience of interacting with video online is best summed up as "instant," but the time it takes to upload video can be frustrating.
April 09, 2014
It was announced late Monday that Open SSL, used to power encryption for an estimated two-thirds of the Internet, had a vulnerability that went undetected for two years. Edthena promises layers of security to our users, so this needed immediate attention. Here's how we responded.