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July 18, 2014

We decided Customer Success is a Role, Not a Motto

Last week we hired a new employee in the role of Customer Success. We chose this title because we wanted the job to be meaningful to an external audience while also accommodating the internal ambiguity of the role.

May 08, 2014

Celebrating our First Workaversary

Edthena recently celebrated the one-year-to-the-day anniversary of our first employee joining our team.

February 14, 2014

A Team You Love Because They Love the Work They're Doing

Building a strong team is about finding people who want to help achieve the vision of the company. So this is a Valentine's Day greeting for the Edthena team.

January 30, 2014

Engineer Meets User

As an IT engineer I always felt like I was a cog in the machine. I continually asked myself how it could be that one person could make any difference to the bottom line. The lack of a satisfactory answer to that question was one of my primary motivations for becoming an entrepreneur.

December 19, 2013

And Then You Get Big Enough for a Holiday Party

A year ago, there were two of us at Edthena. Last night, there were four of us here in San Francisco at our first holiday-party-type get together.

November 27, 2013

Ensuring Holidays Don't Turn Into Work Days For Your Team

As a startup founder, you'll only work on days of the week that end in y. Monday. Tuesday. Wednesday. Thursday. Friday. Saturday. Sunday. The fourth day of this work week is Thanksgiving. Even though some might argue that "holiday" fits the "y" rule, I'll be taking that day off.

October 24, 2013

We Terminated Our Awesome Intern

The process of building a company includes building a team. Sometimes people join. Sometimes people leave. Regardless of how they leave, it's called termination in the eyes of the human-resources-type folks of the world. Termination. It's such a harsh sounding term. For the past three months, we had...

October 17, 2013

When We Stopped Looking for a Unicorn, We Found a Salesperson

The specific mechanics of a sales process and selling can be learned. The traits of someone good at selling can be demonstrated from past experiences other than selling. And, at the end of the day, a high-performing teacher is a good salesperson. She stands in front of students each day selling not only the lesson objective but the vision for all her students to achieve and get value from the experience.

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The opinions expressed in The Startup Blog: Ed Tech From the Ground Up are strictly those of the author(s) and do not reflect the opinions or endorsement of Editorial Projects in Education, or any of its publications.

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